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The Internet Meme Culture


De Frédéric Kaplan et Nicolas Nova


EPFL Press - Collection : Big Now - 04/04/2016

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A new global phenomenon is changing the history of media in a major way. Millions of people are producing, altering and sharing “memes” — digital content comprised of stereotyped patterns. This “culture” is both inscribed within and shaping a new landscape ripe for a rich and complex investigation. For the first time, a phenomenon that is simultaneously global and local, pop and elitist; one that is constructed, mediated and structured by technology, can be observed with precision. Studying memes doesn’t just mean merely understanding the digital culture that produces them; we must also invent a new approach if we are to grasp the complexity of the creation and dissemination of these patterns on a global scale.


  • Introduction – Memes as replications of the “même”
  • Information visualization
  • Internet meme cases
  • How to create an Internet meme
  • Interviews – Kenyatta Cheese – An Xiao Mina
  • Observations on the life cycle of Internet memes (Christian Bauckhage)
  • Remix culture: an ordinary poetics of the web (Laurence Allard)
  • Reader
  • Glossary
  • Conclusion
  • Informations

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  • eBook [PDF]

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